Published by Kovács Áron on 2024-02-14 Categories Egyéb Tags Report a question What's wrong with this question? You cannot submit an empty report. Please add some details. 12345678910 Reverse Marketing Advanced Business English practice 10 multiple-choice questions If you log in, you will get the results via email. Category: business-advanced 1. Fast technological developments, growing globalisation of markets and higher customer requirements have resulted in .......... competition in many consumer and industrial markets. deep discount deep throat cutback cutthroat Category: business-advanced 2. Emergent global markets are populated by .......... companies that try to position themselves as local firms by emphasizing local content. national homeland homeless stateless Category: business-advanced 3. In this continuously changing world, the importance of price is being reduced and quality becomes a significant means of .......... sustainable competitive advantage. realizing cultivating noticing harvesting Category: business-advanced 4. Leenders and Blenkhorn (1988) introduced the term 'reverse marketing' for an aggressive kind of purchasing that they had .......... in the U.S. and Japan. confronted deciphered encountered accosted Category: business-advanced 5. Reverse marketing describes how Purchasing actively identifies potential suppliers and offers .......... partners a proposal for long term collaboration. suitable manageable matching established Category: business-advanced 6. Successful reverse marketing requires a .......... effort. contained concerted constrained concerned Category: business-advanced 7. The upgraded demands and reduced supplier roster lead to the substition of traditional .......... relationships by close and long term partnerships, characterized by mutual trust and interdependence and mutual benefits. under-the-table arm's-length full-disclosure hip-pocket Category: business-advanced 8. The current development of the purchasing function shows .......... similarities to the development of the marketing concept. granted proven given remarkable Category: business-advanced 9. This conceptual .......... between purchasing and marketing can also be found within individual firms. paraphrase paradox parallel paradigm Category: business-advanced 10. Purchasing and marketing are basically comparable activities directed at facilitating exchange transactions and relationships with external parties; accordingly, the purchaser's and marketer's tools and methods are more similar than might be expected at first .......... gander glimpse glance gaze Your score is The average score is 0% LinkedIn Facebook Twitter Restart quiz Share0 Kovács Áron Comments are closed.