1. The first step most managers .......... to grow their business is to increase the number of customers.

2. Losses are usually suffered if inexperienced sales staff are given the task of .......... a marketing scheme.

3. Fundamental marketing strategy is to create prospective customers who are ready, .......... and able to buy.

4. The primary goal of a such a strategy is to present sales staff with prospects to .......... into paying customers.

5. One thing that managers can do to increase their business is to reward existing customers for .......... new ones.

6. Established customers are seldom asked whether they are interested in more or new products or services; they are all too often taken for .......... .

7. It can be the .......... of a business to expect regular customers to purchase standard quantities without being solicited to buy more.

8. Sharing news, information and offers with customers increases their .......... of repurchase.

9. Customers should be offered more value through complementary products and services at the .......... of sale.

10. .......... business is gained by the company that gives the customer what s/he wants.