1. Paul Chin, in his 'The Evolution of Corporate Communications', realizes that communicating to hundreds, sometimes thousands, of employees within an organization is no .......... feat.

2. This challenge is further complicated in organizations with a global .......... where corporate headquarters is responsible for delivering the same message to satellite offices in geographically dispersed locations.

3. And don't fool yourself in thinking that there's some long process of .......... when they receive one of these messages; most corporate communications will grab the attention of an employee for no more than a few seconds — if at all.

4. It's within that very narrow .......... of opportunity that they will decide whether to read something or toss it aside.

5. Communication is a two-way .......... ; it requires a sender and a receiver: if no one is listening, you're just a crazy person talking to yourself.

6. Anyone involved with corporate communications needs to be aware of their receivers' habits and .......... before deciding on message and medium.

7. It wouldn't make sense to use technology-based communications with an audience who's not .......... without first providing them with adequate training.

8. In the '90s, the IT industry was .......... with the concept of push technology, a method of delivering content to users' desktop without requiring them to actively seek it out.

9. The technology, however, never lived up to its hype and communications fell back to old .......... the intranet and e-mail.

10. Momentum is also growing in the corporate environment for RSS, where organizations are beginning to see that RSS can be used to pick up where e-mail .......... off as an internal corporate communicator.